Amoralia, known for its feminine, glamorous maternity lingerie, unveils a hot new collection for Spring/Summer ’10. With sexy new designs, a vibrant colour palette and competitive pricing, the collection is predicted to make a splash in the crowded maternity market.
Tutti Frutti, the new embroidery and microfibre range is designed to make any mummy-to-be feel as delicious as she looks. The on-trend combination of floral embroidery and dotty print creates a fresh look, and the silky soft fabrics ensure comfort and support all day.
Amoralia’s signature style Nougatine has been given a make-over for Spring with a younger, graphic lace, satiny microfibre and juicy new coral colourway. The new collection, Cupcake includes the award-winning nursing bra and French knicker, slightly re-designed for comfort and wearability.
In response to customer demand, a pretty lavender print is now offered in the best-selling Second Skin collection to run alongside existing ivory and black. With dual cup sizes (less sizes to stock), a very competitive price point and intellingent styling (lower centre front, removable foam cups), this collection is a must for any maternity boutique.
Jules Fossett, Amoralia’s MD, says: “I love these new colours; they feel so wearable and summery! Pregnant women don’t want to wear big swathes of primary colour, but they also don’t want to look bland – this palette strikes the perfect balance.”
Amoralia, as worn by Hollywood stars Toni Collette and Rachel Weisz, is now stocked by over 150 retailers worldwide, including the prestigious Takashimaya department store in Singapore. For more information on stockists or to order online, visit Amoralia.domain name owners . domain expiring .
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