Brulee Lingerie Goes Social

Brulee LogoNew York, New York 22 February 2010 – Jumping on the digital bandwagon, Brulee is excited to announce the launch of their Twitter account (@BruleeLingerie) and Facebook Fan Page (Brulee).  Recognizing the importance of direct to consumer communication, Brulee will be utilizing these two social networks to connect with and keep both current and potential customers informed on brand happenings, new lines, events, press mentions, sales, giveaways and much more.  To kick start their viral presence, Brulee is giving away a Boudoir Camisole (retail value $104) to their 300th Twitter follower, as well as through Facebook once 100 fans are reached.

Brulee is just one of many designers to become active in the growing, and now critical, social media trend. Twitter, Facebook, Youtube, and more have skyrocketed their way into the fashion industry over the past year, changing the way designers and retailers connect with consumers.  Now establishing personal connections and relationships directly with fans, brands are able to generate buzz, publicity, even sales through a simple tweet or Facebook update.  Customers can take a look into the daily life of their favorite designers and brands, catch a sale that wasn’t nationally advertised, even get a sneak peek into upcoming lines & exclusive collaborations.  Fashion designers can now connect with media outlets, retailers and others in the fashion industry simply by “following,” whereas before brands were limited to finding an email address or getting through on the phone – a much more difficult task. Social media is quickly establishing itself as a critical tool for any brand, emerging or established, looking to remain competitive in today’s marketplace.

About Brulee
Brulee is a lingerie and lounge wear collection comprised of luxurious and comfortable pieces that are sexy, versatile and travel brilliantly. Each piece is handcrafted in New York City from the finest silk, cotton and jersey materials, featuring delicate details and intricate workmanship using hand cast gold and Swarovski crystal hardware. Brulee targets powerful, sophisticated women with a feminine yet sexy edge.  The line’s camisoles, bodysuits, rompers, bralettes, boy shorts, lounge pants, nightshirts and more are luxurious and uncomplicated, and anything but sweet. Go ahead, indulge.

Brulee - Boudoir Camisole and Tap Pant

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