BRULEE Lingerie & Loungewear Launches E-Commerce

New York, New York 10 March 2011 –

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Now women can truly indulge (any time of the day) with the launch of luxury lingerie & loungewear line BRULEE’s e-commerce, now live on the newly revamped Shipping to anywhere in the United States, the e-commerce platform debuts with the full Spring/Summer 2011 Collection “Screen Sirens,” offering
coveted silk, jersey and chiffon pieces from the Boudoir, Vamp, Bridal, Classic and Noir lines at a retail range of $65.00 – $270.00. In honor of the launch BRULEE is offering shoppers 20% off sitewide March 15th – 31st, using code “shopbrulee” at checkout.

“I generally avoid temptation unless I can’t resist it.”- Mae West, American Screen Siren & Sex Symbol.

Offering irresistible pieces from silk Soft Bras and Knickers to luxe jersey Leggings and

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the staple “Boyfriend” Nightshirt, is your one-stop shop for all things indulgent…to inspire in the boudoir, or beyond. Made in New York City’s Garment District, each piece of BRULEE is handcrafted from the finest silk, chiffon, cotton and jersey, with superior attention given to fit, detail and a streamlined aesthetic for the modern woman. Marked by a simple yet striking elegance, the line is a testament to women seeking a fresh take on sexy that remains feminine, without the frills.

Taking inspiration from designer Kristian Giambi’s demanding lifestyle, BRULEE’s versatile pieces have you, ahem, covered from the bedroom to the boardroom to beyond – if you please. Pair the Spring Collection’s Blush, Mint and Cream Camisoles and Bodysuits with a pencil skirt and jacket for work, or with skinny jeans or a mini for night. Got a hot date? Rock the chevron-striped Chemise or Teddy (if you dare) solo, or let a sultry Corset Soft Bra peek through a blouse. Going casual? Pair the crisp white “Boyfriend” Shirt with your fave pair of jeans, or go luxe in the Corset Legging. And when all is said and done, catch up on some R&R wrapped in the silk Robe or stretched out on your chaise lounge in the sheer chiffon Lounge Pant.

BRULEE’s camisoles, bodysuits, teddies, bralettes, boy shorts, lounge pants, leggings, nightshirts, robes and more are luxurious, uncomplicated and anything but sweet. Whether slipping on for a night on the town, or slipping off for a night in the boudoir, BRULEE promises to leave your admirer wanting to see what is underneath…

Give in to desire…go ahead, indulge.

Brulee Lingerie Goes Social

Brulee LogoNew York, New York 22 February 2010 – Jumping on the digital bandwagon, Brulee is excited to announce the launch of their Twitter account (@BruleeLingerie) and Facebook Fan Page (Brulee).  Recognizing the importance of direct to consumer communication, Brulee will be utilizing these two social networks to connect with and keep both current and potential customers informed on brand happenings, new lines, events, press mentions, sales, giveaways and much more.  To kick start their viral presence, Brulee is giving away a Boudoir Camisole (retail value $104) to their 300th Twitter follower, as well as through Facebook once 100 fans are reached.

Brulee is just one of many designers to become active in the growing, and now critical, social media trend. Twitter, Facebook, Youtube, and more have skyrocketed their way into the fashion industry over the past year, changing the way designers and retailers connect with consumers.  Now establishing personal connections and relationships directly with fans, brands are able to generate buzz, publicity, even sales through a simple tweet or Facebook update.  Customers can take a look into the daily life of their favorite designers and brands, catch a sale that wasn’t nationally advertised, even get a sneak peek into upcoming lines & exclusive collaborations.  Fashion designers can now connect with media outlets, retailers and others in the fashion industry simply by “following,” whereas before brands were limited to finding an email address or getting through on the phone – a much more difficult task. Social media is quickly establishing itself as a critical tool for any brand, emerging or established, looking to remain competitive in today’s marketplace.

About Brulee
Brulee is a lingerie and lounge wear collection comprised of luxurious and comfortable pieces that are sexy, versatile and travel brilliantly. Each piece is handcrafted in New York City from the finest silk, cotton and jersey materials, featuring delicate details and intricate workmanship using hand cast gold and Swarovski crystal hardware. Brulee targets powerful, sophisticated women with a feminine yet sexy edge.  The line’s camisoles, bodysuits, rompers, bralettes, boy shorts, lounge pants, nightshirts and more are luxurious and uncomplicated, and anything but sweet. Go ahead, indulge.

Brulee - Boudoir Camisole and Tap Pant

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