Mimi Holliday Spring / Summer 2010

The collection for Spring/Summer 2010 is the largest by far and has increased by 30% to that of previous seasons. There are 11 new stories, 50% of which are non-padded as well as the addition of new bra shapes. One of these new shapes consists of an ‘underwired lace-overlay-bra’ its main feature being a band of lace that continues from the cup up and over the shoulder and a second new bra shape is a simple yet chic ‘soft-cup triangle bra’. As well as this, new fabric components: a ‘non-rip stretch lace’ and the introduction of the classic ‘Suspender Belt’ along with ‘underwired bodies’; hint towards the most exciting Mimi collection yet!

The theme is notably softer, more subdued. It retains all the favourable Mimi features that we love, such as the cute girly polka dots that are offered in a NEW irregular version for this season in a multi-coloured format adorned with pretty bow trims. The collection also shows the development of gentle sophistication through a greater use of fine silk fabrics and delicate laces. Colours are a mix of white, cream and ivory, ice blues, ice greys, beige, browns and nudes. Bolder shades of aqua and fuchsia also punctuate and classic prints such as ‘Leopard’ make an appearance alongside a NEW ‘Flock Heart’ print.

Adorable by Mimi Holliday

Adorable by Mimi Holliday

For celestial charm, opt for ‘Décolletage’, a timeless creation and the first all white story ever to be featured in a Mimi Holliday collection. Produced completely in lace and trimmed with silk satin and organza bows, this style is ultra feminine and offers a non-padded super plunge bra, fully padded super plunge bra, high-waisted knickers, corset-boy shorts and Brazilian knickers.

Girly polka dots make their usual flirtatious statement however the latest transition is the ‘Jolie’ set in the NEW ‘Multi-coloured irregular polka dot’ print. Sweet as candy, its main fabric is silk chiffon, decorated with an irregular polka dot theme in shades of pink, brown and beige. Choose from a padded balcony bra, padded plunge bra, knickers, bow-back thong and slip.

Keeping with the print theme for this season, also on option is sexy leopard print ‘Encore L’amour’ or on a different note select ‘Ooh La La’, a charming delicate print that is a lilac flock heart on white silk chiffon trimmed with lace ribbon; this set highlights just one of the new shapes this season the ‘soft-cup triangle bra’ amongst other styles in it’s range.

Ooh La La by Mimi Holliday

Ooh La La by Mimi Holliday

Vibrant colour is also on show for the season, zesty and bright! An example of this can be seen in ‘L’amour’ that combines a combination of exotic fuchsia silk satin with a mink coloured French lace. The result is a mouth-watering concoction of playful seduction available in a padded super plunge bra, padded balcony bra, knickers, suspender belt and boy shorts.

Finally, “surrender to the suspender”! Mimi Holliday see’s the first appearance of the ‘suspender belt’. Usually associated with all things grown up, it was only ever seen in the collections of Mimi’s big sister Damaris. Remaining an item of feminine allure it comes available in options of femme fatale, examples being stories such as ‘L’amour’ but it can be also be seen transformed into a waspie-suspender belt in the dainty ‘Ooh La La’ range.

Size range: 28AA – 34GG, 36A – 38E / S, M, L, XL

(please note that the ‘Mon Chéri’ S/S10 71 and 75 are available 28AA – 38DD)

Price range: £28.00 – £70.00

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