BRULEE Lingerie & Loungewear Launches E-Commerce

New York, New York 10 March 2011 –

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Now women can truly indulge (any time of the day) with the launch of luxury lingerie & loungewear line BRULEE’s e-commerce, now live on the newly revamped Shipping to anywhere in the United States, the e-commerce platform debuts with the full Spring/Summer 2011 Collection “Screen Sirens,” offering
coveted silk, jersey and chiffon pieces from the Boudoir, Vamp, Bridal, Classic and Noir lines at a retail range of $65.00 – $270.00. In honor of the launch BRULEE is offering shoppers 20% off sitewide March 15th – 31st, using code “shopbrulee” at checkout.

“I generally avoid temptation unless I can’t resist it.”- Mae West, American Screen Siren & Sex Symbol.

Offering irresistible pieces from silk Soft Bras and Knickers to luxe jersey Leggings and

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the staple “Boyfriend” Nightshirt, is your one-stop shop for all things indulgent…to inspire in the boudoir, or beyond. Made in New York City’s Garment District, each piece of BRULEE is handcrafted from the finest silk, chiffon, cotton and jersey, with superior attention given to fit, detail and a streamlined aesthetic for the modern woman. Marked by a simple yet striking elegance, the line is a testament to women seeking a fresh take on sexy that remains feminine, without the frills.

Taking inspiration from designer Kristian Giambi’s demanding lifestyle, BRULEE’s versatile pieces have you, ahem, covered from the bedroom to the boardroom to beyond – if you please. Pair the Spring Collection’s Blush, Mint and Cream Camisoles and Bodysuits with a pencil skirt and jacket for work, or with skinny jeans or a mini for night. Got a hot date? Rock the chevron-striped Chemise or Teddy (if you dare) solo, or let a sultry Corset Soft Bra peek through a blouse. Going casual? Pair the crisp white “Boyfriend” Shirt with your fave pair of jeans, or go luxe in the Corset Legging. And when all is said and done, catch up on some R&R wrapped in the silk Robe or stretched out on your chaise lounge in the sheer chiffon Lounge Pant.

BRULEE’s camisoles, bodysuits, teddies, bralettes, boy shorts, lounge pants, leggings, nightshirts, robes and more are luxurious, uncomplicated and anything but sweet. Whether slipping on for a night on the town, or slipping off for a night in the boudoir, BRULEE promises to leave your admirer wanting to see what is underneath…

Give in to desire…go ahead, indulge.